Praq Amersfoort – Interior & Identity
In October 2003 two wonderful entrepreneurs came to us with their wish to start a new unique restaurant concept that would welcome parents and their children, without looking like a playground. Indeed parents don’t necessarily want to spend the evening with Donald Duck when they go out (nor do the children by the way!).
The first Praq restaurant opened it’s doors shortly after and became quite succesful and wellknown. After 5 succesful years our client realized that the formula had the
potential to become a restaurant chain. We tried to create a restaurant that is inspiring and fun for children, while being comfortable and enjoyable for their parents.
This in an integrated rather than separated manner, which is more usually the case.
The space is characterized by a monumental farm style roof composed of huge massive wooden beams. Within this space we tried to create a playful world by placing furniture and elements that form crossovers between objects and furniture or furniture that refers to the space itself. For example a table becomes a window, a bus or a kitchen. The six meter high construction in the center looks like an abstract cloud evoking something of a colorful game while contrasting nicely with the handcrafted architecture.
One space is reserved for children and their parents while the other is reserved for adults. The adult space clearly fits the same world only here the accent is more geared towards cosiness and style. By the way Praq means mashed food for children in Dutch, however, the plates sereved at Praq are very refined and tasty.
Project team: Janneke Hooymans & Frank Tjepkema
Brandwacht en Meijer & Kloosterboer